ADTECH Signs Exclusive Agreement With A&E Television Networks
A&E Television Networks Turns to ADTECH to Deploy the HELIOS IQ Ad Serving System Across AETN’s Consumer Websites.
NEW YORK, USA, February 21, 2007 – ADTECH announced today that it has signed an exclusive one-year agreement with A&E Television Networks (AETN), to handle the entire ad serving for AETN’s domestic consumer websites, including AETV.com, History.com and Biography.com.
The ease of use of ADTECH’s HELIOS IQ ad serving system was a key factor in the account win.
“ADTECH’s ability to streamline our online ad serving and simplify the process was a key determining factor in our selection,” said Mona Tropeano, Senior Vice President, Sales Administration & Operations, of AETN. “When ADTECH walked us through their HELIOS platform step by step, it was immediately apparent that its ease of use was well suited to meet our needs.”
“Working with one of the world’s elite cable broadcasting networks is a tremendous validation that our client service focused approach that has been such a success in Europe is beginning to be embraced here in the United States,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “We look to help AETN more efficiently utilize their online platform as a significant stream of revenue as we help monetize their traffic.”
This is the latest account win for ADTECH’s American office, which opened this past September. Other ADTECH clients include leading online photo blogging community FOTOLOG and online music community Music Nation.
About A&E TELEVISION NETWORKS
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E website is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E website is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
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