PRESS RELEASE

Irish Times Limited Completes Ad Serving Migration to ADTECH

ADTECH’s solution selected for tight, efficient inventory management across all business groups

London, UK – 12 February 2009. ADTECH today announced that the Irish Times Limited has completed the roll out and migration of its ad serving requirements to ADTECH across all business units and companies.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

All of the Irish Times Group websites, including the flagship irishtimes.com, now use ADTECH to deliver online advertising.  This includes Ireland.com – a new, free, Irish web site offering users access to a huge range of web content.  Described as "Ireland's homepage," Ireland.com brings the best of the Irish web together in one place.

ADTECH is also providing ad serving support for Electric Media, an advertising sales company which works exclusively with successful Irish websites such as irishracing.com, entertainment.ie and Myhome.ie.

“Having published The Irish Times for 15 years on the Internet, we have always been focused on the importance of the Internet channel.  The past four years has seen significant growth in the digital properties of the group, and we are always focused on creating efficiencies across our digital investments,” said Lynne Henderson, Digital Development and Marketing Manager, The Irish Times.

Henderson continued: “The centralisation of our digital advertising sales and delivery function has resulted in cost efficiency, reliability, flexibility and above all consistency across all web sites, and ADTECH has been a critical part in achieving this.”

“With efficient reporting and tight inventory management, we are confident that the group sites can deliver what our advertisers want.  We can also be confident that we have a provider who listens to our feedback, acts upon it, and that the technology is able to support our competitive advantage,” adds Maire Lee-Geary, Operations Director, Electric Media Sales.

Kit Desai, Country Manager for ADTECH UK & Ireland adds: “We’re delighted to be working with such a prestigious and established group.  The Irish Times Limited has an enviable reach and influence.  By moving to an advertising-led business, they are demonstrating a key understanding of what readers want and where the market is going.  It’s a great move and we’re pleased to be a part of it.”