PRESS RELEASE

Global Radio, the UK’s Largest Commercial Radio Broadcaster, Signs with ADTECH for Online Ad Delivery

Atlas replaced with ad serving technology from ADTECH

London, UK – 21 May 2009 – ADTECH has today announced that Global Radio, the UK’s premier radio company, has replaced its existing ad server technology (Atlas) with ADTECH’s own solution.

ADTECH will now serve all online advertising (display and audio files) for the nine commercial radio branded websites. ADTECH, a leading provider of ad serving technology, is part of AOL’s digital advertising business, Platform-A.

Based in London's Leicester Square with stations and hubs in over 60 locations across the UK, Global Radio is the UK’s largest commercial radio broadcaster. It boasts the number 1, 2 and 3 commercial radio brands in the UK, with Heart, Classic FM and Galaxy respectively.  With over 18 million listeners, Global Radio has a strategy in place to increase its online audience.

“We aim to engage brands across all interactive platforms and our online audience is a key part of that. Our websites are an integral part of our content offering and they allow our users to have a richer experience online where they can listen live, listen again, download podcasts, watch videos and find out more about their favourites artists and DJ’s etc. It’s an area we’re continuing to develop and improve for our advertisers,” said Paul Sigaloff, Sales Director, Global Interactive.

He continued: “As a commercial radio business, online advertising is very important to us and we need to provide listeners with relevant and interactive campaigns to get the desired outcome for advertisers. At the same time we need to be able to measure success and provide a good level of reporting – the solution from ADTECH enables us to do exactly that. Their platform is very easy to use and the support team have really impressed us already.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “This is a major win for ADTECH. Global Radio have an incredible market reach and this is a fantastic opportunity for us to help them have an even better relationship with their audience and to make their advertising business a big success.”