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Ad Serving Solutions for

News Summary

12/02/2009:
Irish Times Limited Completes Ad Serving Migration to ADTECH
11/25/2009:
Leading Music and Lifestyle Title, Hot Press, Favours ADTECH for Multimedia Ad Delivery
11/24/2009:
Suhela Gremmel at the Helm of ADTECH’s International CRM Team
10/22/2009:
Teachers.TV Gets Top Marks for Advertising Delivery
09/21/2009:
ADTECH Analytics Signals the Way Forward for Ad Serving at ad:tech London
09/08/2009:
First Advertising Gets Creative with ADTECH
09/03/2009:
ADTECH to Provide Multimedia Ad Serving for Olive Media
09/01/2009:
Biggest TV Listing Site, TVGuide.co.uk, Gives ADTECH Top Billing
08/26/2009:
ADTECH Grows Internationally and Expands into Australia
08/05/2009:
ADTECH Launches New Analytics Solution for Ad Servers
07/29/2009:
Dirk Freytag to continue as CEO of ADTECH
07/13/2009:
ADTECH Names Lou Severine Head of U.S. Sales
06/18/2009:
Top Irish Recruitment Company, saongroup.com, Appoints ADTECH to Serve Online Advertising
06/04/2009:
RAWRIP Makes Sweet Music with ADTECH
05/21/2009:
Global Radio, the UK’s Largest Commercial Radio Broadcaster, Signs with ADTECH for Online Ad Delivery
04/29/2009:
ADTECH Extends Management Board Agreement with Erhard Neumann
04/16/2009:
Publishing Legend The Spectator Chooses ADTECH for Online Display and Video Advertising Support
04/08/2009:
Adsolutions reseller of ADTECH’s ad management solution
04/01/2009:
Survey Unveils a Softer Start for Internet Explorer (IE) 8
03/25/2009:
Continuity within the ADTECH AG Management Board as CTO Mark Thielen Extends His Commitment through 2010
03/17/2009:
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
01/08/2009:
ADTECH to Offer Online Ad Serving For Award-winning Publisher William Reed Business Media
19.05.2013

PRESS RELEASE

ADTECH Analytics Signals the Way Forward for Ad Serving at ad:tech London


Analytics solution for adserver data achieves a good reception within the market and is set for launch at ad:tech London

London, UK – 21 September, 2009 – ADTECH, the international provider of adserving platforms has today announced that it will launch its ADTECH Analytics suite, a business intelligence solution for adserver data, at the forthcoming ad:tech London event (21st & 22nd September at Olympia, Stand 240). Its basis is ad serving information over the previous two years.  It helps ad networks, publishers and agencies to analyse their ad delivery and sales development comprehensively and to pinpoint potential for improvements. Supplier and performance data is easily ordered to show relationships on various levels.

Industry insiders agree that this kind of analytics solution for ad delivery not only helps companies to stay competitive in economically turbulent times, but also gives customers the opportunity to learn more about their own online business.  „ADTECH Analytics allows an in-depth view of data and a huge variety of uses, says Daniel Saal, Director Campaign Management of netpoint media. This is aided by data visualisation, interactivity and ad hoc analysis.

Output ranging from ad impression deliveries, click-rate development, sales and CPT, all the way through to advertising traffic, shows where improvements can be made in the marketing mix.  The same applies to agencies’ media planning.  In a second step, customers can compare current sales, supplier figures or conversion rates with earlier periods.

The intensive test phase for the analytics solution from ADTECH is approaching its end.  “The huge excitement that has greeted our analytics solution shows us that our concept is the right path to take and that we have addressed the right theme at the right time”, says Dirk Freytag, CEO of ADTECH.  “The market is hungry for data and we refine it with our analytics solution.  I fully expect to be talking at great length with the many industry experts and visitors at ad:tech London.”

ADTECH Analytics marks the launch of a separate suite of analytics products for adservers at ADTECH. Further applications will follow in the coming months.

ADTECH will present its analytics product at the ad:tech Show in London, Stand 240.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706


About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution which enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.

About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc.



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