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MARKET WATCH
The delivery of advertising into the diverse channels of Platform-A is consolidated through a single adserver – provided by ADTECH. It connects its own ad management technology for display ads with those provided by Lightning Cast (video) and Third Screen Media (mobile).
ADTECH’s ad management solution allows Platfrom-A to manage, deliver and evaluate content covering the entire spectrum of digital advertising formats. From a technology standpoint this translates into a critical step towards the networking of various advertising channels and their bundling into a single interface.
In addition to supplying advertising for Platform-A, ADTECH continues to further expand its adserver business as an autonomous technology provider.
Dirk Freytag, CEO of ADTECH profiles the business strategy as follows: "We rely on support from two pillars: Platform-A Media and our adserver business, which we have built over ten years of being in the market. Both sectors are of equal importance to us. We will, however, keep them strictly separated. This is the only way to ensure the continued trust of clients such as Sky, Gannett or .Fox Networks."
Platform-A will attend the online-marketing-düsseldorf – the key fair in Germany - on Wednesday, September 17 and Thursday, Spetember 18, 2008 as an exhibitor. This is the first tradeshow in the world that the company has ever attended with its own booth.
We are looking forward to your visit ad:tech London, 24 – 25 September 2008. ADTECH will present its newest ideas and developments regarding Display, Video and Mobile ads. Go ahead and make an appointment today at +44 203-008-8693 or .
Please complete our contact form, send an e-mail to or give us a call at +49 6103-5715-0.
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