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Ad Serving Solutions for

News Summary

09/04/2013:
AOL unveils Marketplace by ADTECH
12/18/2012:
ADTECH Launches Mobile SDK for Windows 8 to Bring Its Premium Ad Serving to Microsoft's Latest Operating System
12/05/2012:
ADTECH Integrates Apple‘s Advertising Identifier to Let Publishers and Networks Confidently Target iOS 6 Audiences
10/24/2012:
ADTECH’s Michael Sturm Appointed Commercial Director for EMEA
09/25/2012:
ADTECH Enables Publishers to Serve Video Ads into Mobile Applications
09/11/2012:
Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature
08/29/2012:
ADTECH Appoints New UK Managing Director
08/14/2012:
ADTECH Introduces New Measurement Feature for Online Advertising Campaigns
06/22/2012:
ADTECH Launches Video Ads for TV3 Through the Sony Entertainment Network on BRAVIA TVs and Blu-ray Disc™ Players
06/19/2012:
ADTECH Appoints IAS Media Official Reseller for UAE
06/05/2012:
Fluid data: ADTECH and ADvendio.com Simplify Online Media Processes
04/26/2012:
ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal
03/07/2012:
ADTECH Awarded European Seal of e-Excellence for 2012, Category: Gold
02/27/2012:
ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering
02/08/2012:
ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients
01/25/2012:
ADTECH Implements New IAB OpenRTB Standard
11/10/2011:
ADTECH Launches Mobile SDK Offering for iOS and Android Platforms
09/16/2011:
ADTECH to Present New Rich Media Solution and Latest Analytics Product at ad:tech London
09/08/2011:
ADTECH Interfaces with Microsoft Dynamics
06/30/2011:
ADTECH’s Lou Severine Named Head of Global Sales
06/20/2011:
Spil Games Chooses ADTECH for its Ad Server Technology
04/19/2011:
Change in Management Board: Erhard Neumann is the New CEO of ADTECH
04/12/2011:
ADTECH Canvas Unveiled
04/11/2011:
ADTECH Introduces ADTECH Lite
03/28/2011:
ADTECH announces Tyroo as major Indian client
02/23/2011:
ADTECH says “Shalom”
02/03/2011:
ADTECH Makes EUR 10,000 Charity Donation in Place of Christmas Gifts for Customers
09/10/2010:
Global Ad Server Provider ADTECH to Launch New Integrated Order Management System
07/21/2010:
IPC Media Renews Online Advertising Delivery and Support Contracts with ADTECH
06/23/2010:
ADTECH Survey: FIFA World Cup Impacts Web Reach
06/16/2010:
ADTECH Targets the Apple iPad
05/17/2010:
ADTECH Makes Sweet Music with we7
04/06/2010:
World’s Largest Skill Gaming Site Chooses ADTECH
03/18/2010:
ADTECH Implements New IAB Video Standards
02/08/2010:
Dotcom Media Sales Replaces Ad Server Technology for ADTECH
02/04/2010:
Global Sales Launch for ADTECH’s Analytics Solution
01/20/2010:
ADTECH Earns Media Rating Council Ad Serving Accreditation
01/12/2010:
ADTECH Opens New Data Centre in Amsterdam Strengthening its Ad Delivery Infrastructure
01/11/2010:
ADTECH Expands Sales Team for Austria and Switzerland
01/07/2010:
Survey Unveils a Four Percent Drop in Market Share for Microsoft Browsers Across Europe
22.05.2013

PRESS RELEASE

ADTECH announces Tyroo as major Indian client


Tyroo, largest horizontal network* in India, signs with ADTECH for online ad delivery

Mumbai, 28th March 2011 – ADTECH, the international provider of ad serving solutions and part of AOL Advertising, announced today it has signed a deal with India’s largest horizontal network*, Tyroo Media.

Nitin Chowdhary, Business Head, Tyroo Media said “Our cutting edge digital marketing capability provides a unique platform for advertisers & publishers to come together and do business, including players who haven’t participated online before. We serve to both Branding and Performance advertisers and have a reach of almost 20 million unique users over our network of publishers. It is imperative that we align with a technology partner of the stature of ADTECH which will add strength and experience to us.”

“We’re very excited to have Tyroo as a major client for the Indian office,” said Dirk Freytag, CEO of ADTECH. “India is one of the fastest growing online economies in the world and is extremely open to new technologies. This country is making inroads into the data superhighway at breathtaking speed. The result is very high user and delivery figures.”

Freytag continued: “I promoted Michael Sturm (former Adserver Consultant for Austria and Switzerland) to Director international Business Development at the beginning of 2010 in order to drive growth even more and to identify new and emerging territories for ADTECH - capitalising on our unique adserver and service focus. I’m delighted to report that the results are paying off in abundance.”

“We’ve secured five customers in the past month,” added Michael Sturm. “Tyroo is the latest signing and we’re delighted to have them on board. I’m 100 percent committed to continuing the growth for this region throughout 2011 and beyond!”

The team in Mumbai will concentrate on sales, customer service and technical advice initially. Besides Michael Sturm, online pros Deepti Phatak and Anil Gangolli are also on the team. Both have worked in India’s internet industry for more many years.

*according to customer info


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706


About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media and Gannett. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites.

About Tyroo Media Pvt Ltd
Tyroo Media Pvt. Ltd. (TMPL) is one of the leading ad-network in India with joint venture of Yahoo. Its pay for performance contextual advertising network provides a unique platform for advertisers (who want to reach targeted users) and for publishers (who want to monetize their online inventory) to come together and do business. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Internet because of its vastness has very limited platforms that can take the advertiser’s message to all small and big websites in the most targeted fashion. Tyroo solves this problem by offering compelling solutions to advertisers and publishers.



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