Follow us on:
Twitter
Linkedin
Facebook
Choose your language:
Ad Serving Solutions for

News Summary

09/04/2013:
AOL unveils Marketplace by ADTECH
12/18/2012:
ADTECH Launches Mobile SDK for Windows 8 to Bring Its Premium Ad Serving to Microsoft's Latest Operating System
12/05/2012:
ADTECH Integrates Apple‘s Advertising Identifier to Let Publishers and Networks Confidently Target iOS 6 Audiences
10/24/2012:
ADTECH’s Michael Sturm Appointed Commercial Director for EMEA
09/25/2012:
ADTECH Enables Publishers to Serve Video Ads into Mobile Applications
09/11/2012:
Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature
08/29/2012:
ADTECH Appoints New UK Managing Director
08/14/2012:
ADTECH Introduces New Measurement Feature for Online Advertising Campaigns
06/22/2012:
ADTECH Launches Video Ads for TV3 Through the Sony Entertainment Network on BRAVIA TVs and Blu-ray Disc™ Players
06/19/2012:
ADTECH Appoints IAS Media Official Reseller for UAE
06/05/2012:
Fluid data: ADTECH and ADvendio.com Simplify Online Media Processes
04/26/2012:
ADTECH Mobile SDK First in European Union to Receive IAB MRAID Seal
03/07/2012:
ADTECH Awarded European Seal of e-Excellence for 2012, Category: Gold
02/27/2012:
ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering
02/08/2012:
ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients
01/25/2012:
ADTECH Implements New IAB OpenRTB Standard
11/10/2011:
ADTECH Launches Mobile SDK Offering for iOS and Android Platforms
09/16/2011:
ADTECH to Present New Rich Media Solution and Latest Analytics Product at ad:tech London
09/08/2011:
ADTECH Interfaces with Microsoft Dynamics
06/30/2011:
ADTECH’s Lou Severine Named Head of Global Sales
06/20/2011:
Spil Games Chooses ADTECH for its Ad Server Technology
04/19/2011:
Change in Management Board: Erhard Neumann is the New CEO of ADTECH
04/12/2011:
ADTECH Canvas Unveiled
04/11/2011:
ADTECH Introduces ADTECH Lite
03/28/2011:
ADTECH announces Tyroo as major Indian client
02/23/2011:
ADTECH says “Shalom”
02/03/2011:
ADTECH Makes EUR 10,000 Charity Donation in Place of Christmas Gifts for Customers
09/10/2010:
Global Ad Server Provider ADTECH to Launch New Integrated Order Management System
07/21/2010:
IPC Media Renews Online Advertising Delivery and Support Contracts with ADTECH
06/23/2010:
ADTECH Survey: FIFA World Cup Impacts Web Reach
06/16/2010:
ADTECH Targets the Apple iPad
05/17/2010:
ADTECH Makes Sweet Music with we7
04/06/2010:
World’s Largest Skill Gaming Site Chooses ADTECH
03/18/2010:
ADTECH Implements New IAB Video Standards
02/08/2010:
Dotcom Media Sales Replaces Ad Server Technology for ADTECH
02/04/2010:
Global Sales Launch for ADTECH’s Analytics Solution
01/20/2010:
ADTECH Earns Media Rating Council Ad Serving Accreditation
01/12/2010:
ADTECH Opens New Data Centre in Amsterdam Strengthening its Ad Delivery Infrastructure
01/11/2010:
ADTECH Expands Sales Team for Austria and Switzerland
01/07/2010:
Survey Unveils a Four Percent Drop in Market Share for Microsoft Browsers Across Europe
18.05.2013

PRESS RELEASE

ADTECH Interfaces with Microsoft Dynamics


ADTECH launches a new interface to connect with Microsoft Dynamics
 
Dreieich, Germany - 8 September 2011 - ADTECH, the international provider of ad serving solutions and part of AOL Advertising, has today announced that it has developed and launched a new interface within its solution which will provide a direct connection between the adserver and Microsoft’s CRM tool, Microsoft Dynamics CRM 2011, as well as further automating data flow for online marketing.

The new flexible connection between the adserver and Microsoft Dynamics CRM automates and simplifies the entire process chain of online marketing – from creating orders to delivery and invoicing. “Microsoft Dynamics is the link between our adserver and other enterprise applications in the company,” explains Erhard Neumann, ADTECH CEO. He goes on to say: “At the same time, we are expanding existing sales activities in Microsoft Dynamics CRM 2011 which to date includes print and outdoor advertising, by adding online marketing. It’s multi-channel management all bundled up in one CRM tool.”

ADTECH delivers advertising in any form through its ADTECH IQ adserver. Microsoft Dynamics combines all customer-oriented business processes in offer and sales management into one CRM software tool.
 
Adserver-specific functions such as campaign bookings can be made part of the Microsoft Enterprise process chain based on the customer's needs. The CRM tool gives users in the Microsoft Dynamics CRM 2011 environment access to ADTECH IQ processes that are required to deliver the sold advertising. 
 
The interface also facilitates bi-directional data exchange between the two solutions. ADTECH customers can pass their sales data from Microsoft Dynamics directly to the adserver and vice versa without any media discontinuity. 
 
“The shared interface enhances two powerful technologies,” concludes Neumann “The automated exchange of data offers marketers and publishers the optimal interlinking of sales, ad operations and invoicing.”

In May 2011, AOL announced the launch of The AOL Advertising.com Group. The focus of the Group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The seven businesses that make up this Group are Advertising.com, ADTECH, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.


ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706


About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 13 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.

About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleListand MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviraland 5min Media), Content Solutions and Sponsored Listingsand serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuruand Computer Checkup.



More information:
On page press or please send an e-mail to:

 

back to top