PRESS RELEASE

ADTECH Launches Mobile SDK Offering for iOS and Android Platforms

…Solution provides all of the tools needed to integrate ads into apps in addition to established adserving features...

London, UK – 10th November 2011 – ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced a new mobile software development kit (SDK) for both iOS and Android platforms. The new kit enables publishers and ad networks to integrate ad delivery into their app with ease. It reduces the development expenses for apps and makes in-app advertising a highly economical solution.

The Mobile SDK is fully integrated into ADTECH’s adserver, and contains the following:

• Header files – for an easy integration into custom projects
• Sample application - ready–to-use demo with an integrated ad
• Program library – the actual SDK as one single file
• Documentation - app–developer's guide about the integration process.

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "More recently customers have been talking about, and requesting in-app adverts. This new kit completes our comprehensive mobile offering and enables our technology to meet current and future needs for publishers."

"What’s great for customers is that our mobile offering is fully integrated into our adserving platform (ADTECH IQ), so customers can also enjoy the established features such as sophisticated inventory management, Live monitoring, campaign optimisation features like frequency capping and campaign priorities. All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don’t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio. ADTECH provides targeting by device, manufacturer, carrier and operating system,"Neumann concluded.