ADTECH Newsletter

The release of Apple’s own "Advertising Identifier" presents the mobile advertising world with a new challenge, as the identification options which have been used so far may no longer be valid in the App Store. Furthermore, the end user will be able to decide whether they receive personalized advertising in the future.

With the ADTECH Mobile SDK you continue to remain on the safe side. We already support Apple’s identifier and can confidently assure you that personalized advertising will only be prevented with the express involvement of the user.

Incidentally, did you know that through the implementation of new guidelines, users can now, for the first time, be identified on a device across multiple apps and can therefore be anonymously recognized?

More information on this topic can be found by clicking this link:
http://www.adtech.com/news/pr-12-05-2012-AppleIdentifier.htm

The new ADTECH Mobile SDK for Windows 8 brings our premium ad serving to Microsoft’s latest operating system. One of the first products worldwide to be fully MRAID compliant on Windows 8, the Mobile SDK is compatible with all applications written natively for the “modern UI” – be it on Windows 8 PC or tablet.

Core features of our Windows 8 SDK are:

• Full MRAID 1.0 compliance – IAB's rich media standard
• Full-screen interstitial ads
• Classic image banner ads
• Sample application project
• Well-documented public API

Learn more about our Mobile SDK .

The digital advertising ecosystem is a highly diverse market and its technologies are often difficult to grasp in their complexity. Decision makers increasingly depend on business experts to share their knowledge and insights to be able to make smart business moves.

For this reason, we were immediately convinced when Mark told us that he wanted to start his personal blog about ad serving technologies. We gave him all the support he needed to get started, and are now looking forward to hearing his opinions about various industry topics.

What publishers should ask from an inventory forecasting system

Find this and more at www.adservingblog.com.

Please note that the ADTECH Mobile SDK (Software Development Kit) has been upgraded to include support for VAST (Video Ad Serving Templates) 2.0.1 video ads. It will now provide you with all of the necessary tools for integrating in-app advertising – for iOS, Android and Windows Phone.

Other new features include:

• VAST linear advertisment: pre-, mid- and post-roll
• VAST non-linear advertisment: image overlays
• VAST redirects to 3rd party adservers
• Tracking of user actions, such as play, pause, mute or viewing-length
• Intuitive and well-documented public API

For more information, please visit our news page.

Get a better understanding of ad placements and campaign performance with our new “Ad Visibility” feature. Integrated into our ad management platform, the new feature enables you to easily track how long an ad or ad placement is visible to users in the browser window – all at the touch of a button, with no extra coding involved.

Ad Visibility at a glance:

• Measures the ad visibility and average visibility time
• Supports the following banner formats: Image, Flash, Redirects (also Friendly IFrames from September)
• Can be activated on network, website or placement level
• No additional implementation needed
• Fully integrated in the ADTECH adserver
• Various reports available

For more information, please visit our news page.

ADTECH is delivering video ads for TV3 (Irelands largest independent broadcaster) across its Catch-up IPTV service and other interactive features on Sony BRAVIA TVs and Blu-ray Disc players. We customized our ad serving platform, ADTECH IQ, to deliver video ads such as pre-, mid- or post-roll formats through the Sony Entertainment Network. With this project we want to point out new possibilities for monetizing tv content on the web.
For more information visit our news page.

ADTECH and ADvendio.com have launched an interface to combine their ad server and salesforce.com-based sales management solutions. Ad networks and publishers such as Ringier (Switzerland) and Condé Nast (Germany) can now manage their online media campaigns efficiently and without having to change systems.

Erhard Neumann, CEO at ADTECH, explained: "By connecting our ad server directly to ADvendio.com, we have created a simple, efficient sales process as required by the most recent OVK standard (German industry organisation) for automatic data transmission, whilst simultaneously saving a lot of time in campaign booking." Read press release.

Just a few weeks ago ADTECH introduced the first mobile SDK in the world that provides integrated support for the MRAID standard and full rich media support. With this latest seal, ADTECH is again breaking new ground in mobile advertising.

"We are proud that our Mobile SDK is the first in the world to receive the IAB seal to be compliant with IAB's MRAID standards. Standards are important, MRAID particularly so, because they enable the interactive opportunities within smartphones to be used effectively," said Mark Thielen, CTO of ADTECH. "We are convinced that there can only be one standard for the entire global mobile business sector and that is MRAID. The faster we can bring its practical implementation to a close, the better." Read press release.